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What these people have in common is an intense desire to see that America’s public water systems continue to provide the highest quality drinking water possible. Second only to that is the desire that people know about their hard work. That’s what fuels this campaign. Quality On Tap is the first practical
"hands-on" guide to better public relations for small
water utilities. It contains the tools small water
systems need to do the most important job of all -
spreading the truth to the public of the quality of work
they do and the quality water they produce. As
communities nationwide use the "Quality On Tap" logo and
materials to promote their own quality water they are
also promoting YOUR quality water and the quality water
of each system that participates in this campaign. Every
time a person sees the QOT logo or materials they are
being assured that the community they’re in is providing
Quality On Tap to their customers. Whether it’s seen in
California or Maine, Montana or Texas, the public will
come to know that rural water in America is "Quality On
Tap"! For more information, contact your
state
association. Looking forward to seeing you at the Great American Taste Test! Here are a few QOT ideas for promoting your local utility: Make sure you
and everyone at the utility has plenty of QOT pens. Whenever you’re out at
the store offer someone writing a check your QOT pen. Be sure to let them
keep it. It’s a nice gesture and good marketing! Have signs made to post at popular local gathering places. Post a “This pool filled with water from (your utility name)” at the public pool. End with the QOT logo. You could put “Clean, clear water provided by (your utility name)” on stickers/signs to be placed on drinking fountains in hospitals, at parks, stadiums, schools, etc… |
To help plan your own special events, the QOT Special Events Planner is a useful tool that makes the project fun and easy. Your Special Events Planner can be obtained from your state association or by simply clicking on the link above. Download QOT Logo (right click and select "save as") QOT Logo (.tif format) QOT Logo (.gif format - large file)
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©1997-2007 |
National
Rural Water Association 2915 S. 13th Street, Duncan, OK 73533 (580) 252-0629 FAX (580) 255-4476 |
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